Strengthening Quality Development and Fortifying the Great Wall of Quality: Songu Laser’s 2024 Quality Miles Campaign Officially Launched

Recently, the launch ceremony for Songu Laser’s 2024 “Quality Miles” campaign was held at the Xuzhou Songu Laser Industrial Park. Deputy General Manager Mr. Zhuo Fei, Deputy General Manager Mr. Huang Xingyi, along with representatives from the Quality Assurance, Material Management, Supplier Management, Customer Service, R&D, and Marketing departments, attended the event, officially kicking off the 2024 “Quality Miles” campaign.

The Songu Laser “Quality Miles” campaign was launched in 2012 and runs for approximately three months each year. It has become an essential part of Songu Laser’s quality system and corporate culture development. Having been conducted for over a decade, the campaign reflects the company-wide commitment to the spirit of “dedicating ourselves to making only the best products.” This also provides compelling evidence of Songgu Laser's strong interpretation of craftsmanship and its pursuit of excellence.

The Songu Laser “Quality Miles” campaign is guided by the principle of “full participation, comprehensive control, and overall improvement.” It involves a thorough self-assessment of key quality assurance functions, including the quality of daily operations across departments, product control systems, and production process systems. The aim is to adopt a macro perspective on the company's structure, emphasizing the importance of integrating quality control policies and craftsmanship ethos into the collective goals and responsibilities of all departments and employees. This approach will facilitate the ongoing optimization and enhancement of the company's quality management system.

During the launch ceremony, Mr. Zhuo Fei, Deputy General Manager of Songu Laser, and Mr. Huang Xingyi, also Deputy General Manager, along with other department leaders, delivered speeches. Their remarks focused on key themes such as “strengthening quality control, enhancing process collaboration, promoting the implementation of standards, and identifying improvement measures.” Department leaders and employee representatives actively participated, engaging in in-depth discussions and offering valuable suggestions for advancing technology, quality, and product development.

Technology-Driven, Enhancing Core Competitiveness Through High Quality

Technology and quality are inseparable, a guiding principle that has always driven Songgu Laser’s commitment to excellence. The company consistently invests at least 10% of its annual revenue into technological innovation and R&D, with the goal of continuously enhancing the quality of its laser equipment through advanced technology. From the early stages of development and design, Songgu Laser integrates the concepts of “high technological content, high reliability, and high added value” into every product. This includes bed design, modular functional area design, control system optimization, and other meticulously crafted details, ensuring the highest quality and reliability.

In many key technological areas, the Songgu Laser team continually overcomes technical barriers and bottlenecks, optimizing processing precision and overall performance. These efforts result in equipment that offers greater stability, reduced wear, and extended service life, ultimately maximizing value for customers.

Empowering Through Digitalization, Strengthening and Fortifying the Quality Management System

Songu Laser’s quality system is built on high standards, leading the way in deeply integrating with international quality management models. From the selection and procurement of raw steel materials and components to the final product delivery, Songu Laser conducts rigorous inspections at every stage. Each process and detail is strictly executed in compliance with the ISO 9001 quality management system, ensuring that no non-conforming parts enter production. Songu Laser also performs regular quality reviews and utilizes big data analysis to identify potential risks, providing scientific data to guide problem-solving. This precise, targeted management approach ensures that no aspect of quality control is overlooked. The goal is to implement a systematic, accurate, and efficient quality management system throughout the entire production process, further reinforcing Songu Laser’s robust quality assurance framework.

In the digital transformation of its quality management system, Songu Laser has taken the lead by adopting world-class systems widely used by Fortune 500 companies, including SAP management, MES production, PLM systems, and modular manufacturing projects. This integration has seamlessly merged next-generation information management with the company’s entire operational chain.

Songu Laser has achieved digital management across key business modules such as material management, production management, quality inspection, and sales management. The company has also implemented full-process digital and data-driven control for quality oversight and product inspection, covering procurement, production, and sales. This has created an efficient system for feedback, analysis, traceability, and problem resolution, positioning Songu Laser at the forefront of the industry in digitalized, data-driven, and highly efficient quality management.

With 16 years of industry experience and market trials, “quality” has become deeply ingrained in the hearts of every Songu Laser employee, reflected in their daily work and actions. The pursuit of excellence and continuous improvement has become second nature to the entire team. Songu Laser also encourages employees to actively contribute ideas and suggestions, fostering full participation in quality monitoring and continuous improvement. This approach strengthens the company’s ability to control quality and enhances its core competitiveness. As Songu Laser continues to lead the path of high-quality development, it will further polish its “superior quality” brand label.